Mobile advertising is going to soar in the next few years and is predicted to take over desktop ad spend.
A lot of companies no longer want to advertise through TV because it is extremely costly compared to digital ads. Mobiles are getting a lot of attention now because nearly everyone owns one now at it is the most frequently used platform to browse social media and the web.
Over 4.6 billion people globally own a mobile phone today. That statistic is huge and it is only rising each year.
Since mobile phones are much easier to carry around and constantly check advertisers are taking advantage of this. It can be harder to avoid ads on mobiles than TV. Many people have the ability to fast forward through television ads today which is causing businesses to be wasting money because they aren’t getting the reach they need.
Mobile devices encourage more interactivity with the users which can help companies drive their brand to success. For any Integrated Marketing Communications it is very important to satisfy the following:
What these basically mean is your marketing communications need to be relevant and connected in order to engage consumers. Capturing your target audience and advertising for them will be much for effective than trying to engage them with a very generalised advert.
For example if you are trying to target first home owners who may be younger and not have any kids yet Instagram may be a very good platform to place ads on because most of its users will be in your target area.
Although radio is seen as very traditional and not as important for companies to thrive off it can actually be quite effective. Although it has its weakness that there are no visuals, consumers love hearing from their regular hosts that they might listen to every night. People tend to engage with them more which can be a useful area to explore with your advertisements whether it be getting them to read a script or even just mentioning your product.
I would highly recommend you really understand your consumers day to day habits on what they do on their phone or listen to in order to take optimise your bang for buck as some might say.
What platform do you find you ignore advertisements on the most?
What platform do you find you engage the most with ads?
I personally never listen to ads on TV anymore because I prefer to watch Netflix that has no ads or fast forward through any ads with Foxtel.
I’d love to hear your thoughts below!